Kenya’s Leading Islamic Bank Rolls Out COVID-19 Webinars Targeting SMEs

June to August 2020 – Given the uncertainty surrounding the pandemic, most businesses have been forced to reinvent themselves in a bid to continue positioning themselves on top of their customer’s minds. At Gulf African Bank, webinars came in handy.

The webinars helped the bank engage our existing SME pipeline to ensure our existing valuable market share is not lost before recovery begins. The webinars also helped the bank create sales-ready leads.

The sessions, which were carried out in partnership with International Finance Cooperation were structured to give customers opportunities to share their challenges, how the bank can help them along, and hear from subject experts on how to enable their businesses to navigate the on-going COVID-19 pandemic.

The digital-first events have also showcased our thought leadership in the area of Islamic banking and SME finance, providing the bank an invaluable opportunity to keep our professional engagements moving while social distancing to curb the spread of the virus.